Zepp Health is one of the leading developers of smart health devices globally, shipping more than 45 million devices in 2020. The company’s success in this crowded market space is driven by five unique strengths.
Unlike most other smart device vendors, Zepp Health designs and builds its own AI smart device chip, the HuangshanTM series, currently in its second production generation. The company also designs and builds its own sensor array, BioTrackerTM 2 and algorithms for analyzing sensor data. This gives the company a cost advantage, as well as a development advantage as it can test capabilities prior to formal launch.
Zepp Health’s products are sold worldwide, requiring many different configurations and price points to serve different consumer markets and preferences. Products range from $40 basic smartwatches and fitness bands to $350 premium products. In Q420, the $60-$70 basic smartwatch Amazfit Bip series comprised 28% of the quarter’s shipments, and the $180 premium Amazfit GT series comprised 41%.
Zepp Health’s engineering team is geared for rapid product development and enhancement cycles, which means new or upgraded products are brought to market faster than many competitors. In 2020, the company introduced 20 new or upgraded models over the course of the year, constantly refreshing products for consumers.